ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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The experiment included two treatments that differ in regard to the timing factor. This is a FREE course that will take only about 20 minutes. Eleven out of twelve times, the character was liked better when exposrue was in the high frequency category. Journal of Personality and Social Psychology, 9, Each character was shown from 0—25 times. The mere exposure effect is well established at this point.

Mere Exposure Effect

The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.

At what point does exposure not help with positive feeling? Enter your name and e-mail address to quickly register and exposjre notified of new entries. Journal of Personality and Social Psychology9 2, Pt.

In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. Does it matter what the intervals are of the exposure?


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Want to Understand the Expsure and Other People? The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.

Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. When choosing a particular alternative from a number of financial assets, risk is an important feature. Does this work in all situations?

Earn your certificates today! A good financial asset has a high expected return and is considered low-risk, and vice versa.

For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. The mere exposure effect is an example of how irrational we can be.

This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. Knowing basic psychology can help you in all areas of your live, both personally and professionally.

Enroll in Social Psychology: Earn your certificate and save lives! Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help you form new attachments! This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard rxposure throw things away. An experiment was conducted in which eposure subject made both risk judgments and return 19668 in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index.


This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.

Mere Exposure Effect

Modern EconomyVol. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying od CAPM material.

Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.

One explanation for this bias is the affect heuristic. According to this heuristic, explsure investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude.